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  • Dani Michaela Alberto

Four Personality Styles

Updated: Nov 11, 2019

Have you heard about the adage: “Your personality is what makes you unique.”? This has been the general truth we’ve been hearing ever since.

Simply put, our personalities are everything. It determines our likes, dislikes, self-confidence, communication style, and how we relate to other people. Most SU’s categorise their services into membership activities (societies, volunteering, sport, etc.), support services (advice centres, helplines, mental health campaigns, etc.), and social activities to bring their members together. Managing the internal, departmental, officer, volunteers, and staff relationships can be daunting.


We got you covered. We love learning and sharing our experiences working with different personality types. In fact, we often catch ourselves trying to unravel what makes us, "us". Before we even begin to discuss these four types, they may sound jargon-y, generalised (it is), but we find them useful every day, you might too.


One is not better than the other. Each of them are unique, and prefer to communicate differently.



  • Driver

These people have strong personalities. They are typically achievement and task oriented, seem dominant, are quick to take action, and highly competitive. They have a project-manager or go-get-it-done or whatever-it-takes personality. The negative part of it is they can sometimes come across as stubborn, brash, and run over others in order to get things accomplished.


  • Analytical

Analytical types are detail oriented, constantly assessing, and determining pros and cons. Union members with this personality type are constantly asking questions, send long emails, almost to the point of getting too much information. Others see them as talented with brilliant ideas. However, they often don’t express their ideas unless they are completely sure of the outcomes, and suffer from analysis paralysis and risk aversion that slows progress.


  • Expressive

“Natural” people persons. These people enjoy socializing and talking about everything they have going on. You can find these people in your union as those that make sure everyone knows they are in the room, great storytellers, and often over commit themselves to as many events and activities that gets them known by as many people as possible. They also are good at communicating vision, getting others excited about ideas and issues. However, they can seem “flaky” because they want to be everywhere, do everything, for everyone.


  • Amiable

The most calm, patient, and liked-by-everyone personality. Amiable types are often seen trying to make peace and harmony in teams, family, community, and everyone around them. They are easy to talk to, build relationships with, and diffuse tense situations. In fact, their indifference can often upset the people they are trying to appease. However, they often find it difficult to make firm decisions, will do everything they can to avoid conflict, don’t deal well with rejection, and easily used to the advantage of others.


So there you have it, by this time, you will have a bigger grasp on communicating with other people within your union.


Grab your cheat sheet for the week:

Four-Personality-Styles-Cheat-Sheet


Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it. – Bruce Lee



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SMOOVEmedia Ltd

We're a membership engagement consultancy built for the now. SMOOVEmedia came from our directors pronunciation of the word "movement" during his campaigns as a union officer. We've been serving and enabling the sector since 2011.

Our mission: 

To enable the growth of charities, social enterprises, & membership organisations. 

We want to build the best social movement in the history of time.

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