• Dani Michaela Alberto

Gen Z vs. Millenials: Why Marketers Need to Know the Difference

Millenials and Gen Z represent a massive and growing population. We often bundle them into one group without segmentation but little do we know that there is a great deal of crossover between the two generations. So really, how are they different from each other?

Let’s start with the basics.

What is the millennial age range?

Millennials were born between 1980 and 1994. By 2020, millennials will be in the 25–40 range.

What is the Generation Z age range?

Gen Z is the youngest generational cohort. Members of Gen Z are those born between 1996 and 2015. Their age range is from 5 to 24 years old in 2020.

These differences directly impact our organization, workplace, and communication. With firm understanding of these differences, we maximize their potential.

1. Realistic Versus Optimistic

Millennials grew up in a time of prosperity and opportunity thus, they are also called the "optimistic generation". However, Generation Z are realistic. they utilize realistic and practical attitude to launch amazing careers in a whole new way.

2. Independent Versus Collaborative

Open office plans, constant feedback sessions, collaborative brainstorming - these are some of the traits of millenials. On the contrary, Gen Z relishes a little healthy competition.

3. Digital Natives Versus Digital Pioneers

Millennials were pioneers in the digital age. They witnessed the rise of search engines, mobile connectivity, social media, and instant messaging . In another note, Gen Z were born directly into a digital world. They grew up with lightning-fast internet, smartphones, on-demand video, and highly curated global information all around them.

4. Face-to-Face Versus Digital-Only

There's a strong connection between millennials and technology. Having grown up not knowing a world without smartphones or the internet, this connection is also the source of their greatest weakness - face-to-face communication, making eye contact and communicating with tact. Nevertheless, Gen Z reached a level of social media savvy that screen time has made them long for an old-fashioned form of communication: face to face. Gen Z is positioned as the ideal generation to finally strike the right balance between online and offline workplace communications.

5. Role-Hopping Versus Job-Hopping

When millennials began coming into the workforce, job-hopping was way to learn new skills, get promoted quicker, and try out different types of jobs before settling in one area. Having grown up in a rapid-changing world where stagnation was disliked, Gen Z wants to experience a variety of job roles within an organization, using microlearning and on-demand venues to learn necessary skills.

Now go on and craft those marketing strategies tailored for each generation!

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