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How to be a Key Person of Influence and have a Huge Impact on your Organisation

In every industry there are some people that drive the change and innovation, being influential towards the decisions affecting both their organisation and their members. According to Daniel Priestley in his book Key Person of Influence, being the driver of such impact comes down to the development of five core skills.


Let's dive into which are these skills and how you can use them to make a difference in your organisation.



1. The Perfect Pitch

To start this off, a Key Person of Influence has spent time perfecting their pitch in which they flawlessly answer the question 'What do you do?' while also displaying the value they can provide to the person they are speaking with. It is important to understand both your own strengths and the needs of the person you are presenting yourself to. Having clarity, credibility, and confidence in your pitch makes a big difference in how you are perceived in our initial conversations.


2. Publish Content

The next important skill is the ability to regularly and consistently publish content in order to get their message out in the world. As a Key Person of Influence, you have a perception of the world you want to create and your content will allow you to get the attention you need to make it happen. If you have an idea then it should be out there. This attention could also be leveraged in the future to promote any kind of endeavour you find yourself feeling passionate about including political and social activism, volunteering, or even your future brand.


3. Changing Policy

Having ideas and sharing them with the world is not enough. The next skill is to have the knowledge and understanding of your organisation in order to execute on those ideas and influence both policy and culture. Leveraging the attention you have from social media and the connection you make through your perfect pitch you can truly make a difference. It is important to keep track of these changes and the results they yield as proof of your influence and contribution.


4. Raise your Profile

Through the imminent results of your actions, you have the opportunity to raise the profile and perceived value. Doing so will increase your credibility and accountability, providing you with more opportunities to make impactful changes and create connections with higher profile individuals who can assist you in your ventures.


5. Partner with Performers

After you created a pitch, published your ideas, acted on them, and leveraged your successes to raise your profile, all that is left is to partner with other high performing members of your circle to help each other grow and expand your reach together.


Our takeaway: Overall, the Key Person of Influence presents you with a clear structure that you can follow. Whatever your goal is, you need to be well known, you need to be a thought leader, and in today’s world, that means being highly proficient on the internet and social media. It is a very pertinent and relevant approach to today's business market and culture and leveraging it into becoming a key person of influence.


Would you be a Key Person of Influence this year? We'd love to hear from you! If you have been and want to share your experience, please comment below!

Our Process

Our writers spent 48 hours reading, researching, skimming, and drinking good, strong coffee to present you the Key Person of Influence review. All of this research adds up to recommendations you can trust.

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SMOOVEmedia Ltd

We're a membership engagement consultancy built for the now. SMOOVEmedia came from our directors pronunciation of the word "movement" during his campaigns as a union officer. We've been serving and enabling the sector since 2011.

Our mission: 

To enable the growth of charities, social enterprises, & membership organisations. 

We want to build the best social movement in the history of time.

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