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  • Dani Michaela Alberto

How to Master Storytelling

Updated: Oct 6, 2019

Why are stories very important?

An even more pressing question is, where do I begin with a story?


Stories are how we are kept alive. Storytelling is timeless. Oftentimes, we are perplexed on how do we really start to write or tell a story.


Are you set out on trying to communicate a vision and inspire commitment within your SU? Storytelling is a powerful business tool. We all know that to engage a member, logic and bullet points alone are inadequate ways. Powerful stories can help define culture and values of different members, incite creativity and innovation,promote alliance with different unions, build relationships within, provide coaching and feedback, and lead change to your SU. It is an essential skill for today’s leader.



This week’s topic is about the Storytelling Framework.


1. Hook - an opening of a story that "hooks" the reader's attention so that he will keep on reading.

2. Context - illuminates the meaning and relevance of the text, and may be something cultural, historical, social, or political.

3. Characters - A character is a person, animal, being, creature, or thing in a story. Writers use characters to perform the actions and speak dialogue, moving the story along a plot line.

4. Challenge - puts the story to the test.

6. Resolution - part of the story's plot where the challenge is resolved. The resolution occurs after the falling action and is typically where the story ends.

7. Lesson - a story is about a lesson, or something the person wants us to learn. A type of message that teaches the person a life lesson, such as what is right or wrong, how to make decisions, or how to treat other people.

8. Call to Action - an invitation for a person to take the desired action.


People will tell stories about you and your SU whether you want them to or not. Fortunately, you can help choose which ones they tell. The way you do that? You tell them first.


Everyone, of course, tells stories. The stories that get retold over and over—and become a part of an organization’s culture and heritage—can come from the Chief Executive or a new hire, or anyone in between. Some of the most successful companies in the world use storytelling very intentionally as a leadership tool. You should too! Storytelling is useful in far more situations than most leaders realize.


Lead your union with a good story. Storytelling has always worked for leadership, and it always will.


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SMOOVEmedia Ltd

We're a membership engagement consultancy built for the now. SMOOVEmedia came from our directors pronunciation of the word "movement" during his campaigns as a union officer. We've been serving and enabling the sector since 2011.

Our mission: 

To enable the growth of charities, social enterprises, & membership organisations. 

We want to build the best social movement in the history of time.

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