• Dani Michaela Alberto

The Best Time to Post on Facebook, Twitter, Instagram and LinkedIn

Social media has evidently changed how we live our lives today. It’s everywhere and it’s here to stay. Are we happy about it? Yes we are! There are now more than 3.8 billion social media users around the world, representing 49 percent of the world’s total population. We, at SMOOVEmedia, firmly believe that social media has the power to make the world a better place.

That being said, we should leverage social media towards amplifying our organisations. However, it’s not enough to just post content on any social media platform. Half of the battle is finding out what is the best time to post on Facebook, Twitter, Instagram and LinkedIn. After all, timing is everything!


It is beyond any doubt the largest social media network not just here but all over the world. In Europe, over 307 million people are on Facebook. Last year, Facebook changed its News Feed algorithm to pave a way for "meaningful interactions". This works by prioritising content posted from friends over publishers. Facebook will now predict which posts spark conversations and show these higher in the news feed.

As an organisation, it is more of a challenge to get organic content in front of our target audience. Beyond this, the most effective strategy would be posting at the right time. Most desktop and mobile users browse Facebook later in the week specifically, Thursdays and Fridays between 1 PM and 4 PM.

Our takeaway

Videos take dominant engagement on Facebook. Keep posts short and to the point. Also, regularly monitor and respond to comments and questions.


The total number of Twitter users in the UK is 16.7 million. Its one of the fastest ways to communicate with SU members. As we all know, the lifespan of a tweet is 15-20 minutes. Timing matters here. We have less than 20 minutes to impress the audience.

To take full advantage of this, we tweet on the best time possible. In the UK, it is during lunch hour of Thursdays and Mondays particularly between 12 PM to 1 PM. It is recommended to post at least four tweets a day to maximise exposure.

Our takeaway

It is absolutely necessary that the content is valuable and engaging. Follow thought leaders and third sector organisations.


Most organisations are flocking to this social media platform. Its hardly surprising that Instagram is one of the most popular and fastest growing networks.

When it comes to Instagram's algorithm, it is leaning towards "recency" which means newer posts are more likely to appear in the news feed. It is important to post when your target audience are most likely online. More engagement is seen between 11 AM and 1 PM ideally on Monday, Wednesday, and Thursday.

Our takeaway:

Know the 80/20 rule: 80% of content should be educational and engaging, while 20% is where we promote our organisation. It is wise to use hashtags and emojis. If you're really into this, color themes work!


Let us tell you this, Linkedin should be your first stop. Figures don't lie. When marketers were asked where to find valuable content, the results weren’t even close. A massive 91% said LinkedIn, while only 29% said Twitter and 27% said Facebook.

In the UK, Linkedin is often used during weekdays and on commuting hours. Keeping this in mind, you'll get the most traction on Tuesdays, Wednesdays, and Thursdays, between 7:30 AM to 8:30 AM.

Our takeaway

Post at least once a day. Take note that Linkedin is a professional website so it is crucial to adapt the tone of the platform. This is the perfect avenue to highlight organisation events and causes you support.


Leverage these platforms to boost your followers, engagement, and website traffic by creating social media reports to track when you get the most engagement. We recommend to test and optimise the best times to post, after all, audience habits and social media algorithms change through time. By doing so, we get consistent winning results.

We would highly encourage you to take note of your insights and analytics for these platforms. This will allow you to understand who your target audience is and experiment in order to find the ultimate time for your organisation. It would also be really helpful to know which social media your audience uses the most in order to create the best engagement strategy. Keep this in mind: a well-timed post can lead to more engagement thus improved search engine rankings, more support for your organisation, and most importantly, loyalty.

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