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Top 10 Marketing Books You Need to Read in 2020

Let’s face it, marketing is constantly evolving in today's digital age at a crazy pace. Keeping up with the myriad of changes requires constant learning. This is where reading comes in. Most successful people in the world adopt impressive reading habits.


Convinced? Yes! There are so many upsides of reading books. While you might think that this would potentially waste your time, trust us. A good book can be of huge benefit to you. Good books teach you about things beyond your daily horizons. So, go on! Set at least an hour every single day for these remarkable books!


Here are 10 of the best marketing books that deserve a spot on your bookshelf.


#1

HACKING GROWTH: HOW TODAY’S FASTEST-GROWING COMPANIES DRIVE BREAKOUT SUCCESS

By Sean Ellis, Morgan Brown


A must read for any marketer, entrepreneur, and innovator! We present to you an accessible and practical toolkit that teams and companies in all industries use. Ever wondered how big companies grow from humble beginnings into the powerhouses they are today? Surprise! They didn’t get to where they are today in the blink of an eye, there was a studied, carefully implemented methodology and this is what the book will tell you! Get that extraordinary rise with more consistent, replicable, cost-effective, and data-driven results.





#2

THE THANK YOU ECONOMY

By Gary Vaynerchuk


Looking for an important book with a flavor? Hear ye! Added with a touch of relevant advice served with just enough spice to keep it interesting. This book deserves a place in your bookshelf. We recommend this book to business owners and managers and the like. At its core, this book will give you a bird’s eye view of the evolution of today's marketplace exploring the value of social media and revealing the essential factors defining and driving successful relationships between businesses and consumers.






#3

JAB, JAB, JAB, RIGHT HOOK: HOW TO TELL YOUR STORY IN A NOISY SOCIAL WORLD.

By Gary Vaynerchuk


We all know social media is the biggest thing now. Businesses are now taking their chance into these digital platforms. This book will give you nuggets of social media marketing wisdom that really works to get the winning combination of jabs and right hooks. It really has powerful insight yet easy to digest for people at any level. Our takeaway: the need to emotionally invest in your customers for them to care about you is a must.








#4

THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE: POWERFUL LESSONS IN PERSONAL CHANGE

By: Stephen R. Covey, Jim Collins


We all want to succeed. There’s no doubt about it. When Stephen Covey first released this book, it became an instant rage. Covey believes the way we see the world is entirely based on our own perceptions. This book will give you a glimpse of how to live life effectively and get closer to the ideal of being a ‘success’ in life.









#5

THE MIRACLE MORNING: THE NOT-SO-OBVIOUS SECRET GUARANTEED TO TRANSFORM YOUR LIFE

By: Hal Elrod


What if we told you that there is a "not-so-obvious" secret that is guaranteed to transform your life, faster than you ever thought possible? Your mind’s power over your body is real. The Miracle Morning makes it clear that in order to become successful, you have to dedicate time to personal development each day, and then gives you a 6-step morning routine to create and shape that time. What a lifesaver!








#6

THE 5 SECOND RULE: TRANSFORM YOUR LIFE, WORK, AND CONFIDENCE WITH EVERYDAY COURAGE

By: Mel Robbins


Searching high and low for that one awesome self help book? Fret no more! You’d love this book’s approach on changing how your mind works and really, it is very interesting! Break that habit of hesitating and find the courage to take action. This book unravels why the 5 Second Rule really works. It's one simple tool you can use to become your greatest self. Mentally shift your gears and stop making excuses. This is the right book for you!







#7

HOW TO WIN FRIENDS AND INFLUENCE PEOPLE

By: Dale Carnegie


Here’s our take on this go-to classic book on building better relationships: It's a timeless wisdom crammed in a 300-word book that sold over 15 million copies worldwide! This book is packed with rock-solid advice that has brought thousands of famous people to the top. Now you might think that this old book couldn’t keep up with the changing times now, naaah! The principles in this book are as relevant as ever before. Curious? Grab the book now!







#8

HOW TO TALK TO ANYONE: 92 LITTLE TRICKS FOR BIG SUCCESS IN RELATIONSHIPS

By Leil Lowndes


For the longest time we thought being charming is innate to some of us. These kinds of humans who we call “people person” rise swiftly to the top of the corporate ladder. How? Well, it all boils down to this book. Brimming with so many great insights into how to better yourself, relate with others, and down to communication, this is more than just a book! This is your key to unlocking your true potential as social bees! Perfect for people inclined to our vision, “to build the best social movement in the history of time”.






#9

INFLUENCE: THE PSYCHOLOGY OF PERSUASION

By: Robert B. Cialdini


We’ve all been there. We struggle to say “no” to people. It is frustrating to think that if we’re presented with the right cues, we’ll say “yes” like wildfire. On the contrary, we are likely angled to become a skilled persuader. Now you might think we are blowing this out of proportion, we are not! This highly-acclaimed book is backed up with the author’s thirty-five years of rigorous, evidence-based research. Basically, this book will ease you into the power of persuasion but also learning how to defend yourself against them. Just the right amount of perfection for you!




#10

BUILDING A STORYBRAND: CLARIFY YOUR MESSAGE SO CUSTOMERS WILL LISTEN

By: Donald Miller


Last but by no means least, the book that will iron out the struggles we face when we talk about our businesses. The world is getting noisier day by day. The question that comes with this is: how do we cut through the noise? We’ve mentioned time and time again that effective communication is our greatest leverage in this world. You can have a top notch website and state of the art products and services, but it is the story you tell about the customers that affects sales the most. Read on to know the real reason why customers make purchases, how to simplify a brand message so people from all walks of life actually understand it, and how to create the most effective messaging for websites and social media.

What are the best business marketing books that you’ve read? If you have any recommendations that you’d like to see added to the list, let us know in the comments below!

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